Installer Marketing
Lead costs, SEO vs PPC, reviews and conversion — the customer-acquisition playbook for the trade. Start with our cornerstone guide: solar installer marketing. A tool worth sending prospects: a business solar ROI calculator.
Solar Lead Quality vs Quantity: Stop Buying Junk
Shared vs exclusive solar lead economics, UK payback maths and owned-channel alternatives for installers.
Solar Installer Websites That Convert: What the Data Says
Data-led look at what makes UK solar installer websites convert: trust stack, location page depth, forms vs phone CTAs, and page speed, with real installer examples.
Solar Installer Reviews: Why GBP Volume Beats Star Count
A solar installer with 31 reviews and a perfect 5.0 average looks, on paper, better than a competitor sitting on 4.7 from 2,400 reviews. It isn't. In a…
Local Press and PR for Installers: Cheap Authority
How UK solar installers can win cheap, high-authority backlinks and local SEO trust through genuine local press and school-install PR.
EPC Assessor Partnerships: The Overlooked Lead Channel
EPC assessor partnerships are a hidden lead channel for UK solar installers—how MEES/EPC data converts into qualified quotes.
Solar PPC vs SEO: Where Installer Budgets Actually Win
Solar PPC vs SEO for UK installers: real cost-per-lead, timelines and blended CAC to decide where 2026 marketing budget actually wins.
How to Generate Solar Leads Without Buying Them
How UK solar installers can generate leads through GBP, referrals and content — without paying brokers for shared, low-converting leads.
Google Ads for Solar Installers: What a Lead Really Costs
CPCs, conversion rates, budgets and negative keywords for solar installer PPC — what a lead really costs and when SEO beats Google Ads.
SEO for Solar Installers: The Local-Search Playbook
A data-led guide for solar installer marketing teams and trade readers on winning local search: GBP optimisation, location page depth, review systems, NAP consistency, and conversion-focused content, with the case for organic over paid.
Solar Installer Marketing 2026: Real Cost Per Lead by Channel
Every solar installer we talk to asks the same question in different words: which channel actually brings in jobs, and which one just burns the marketing…